Guide to Indie Publishing

I have been asked by a great deal of writers how to go about self-publishing so I thought I’d write a blog on it. I don’t claim to be an expert but purely passing on what I’ve learnt myself over the last couple of years.

Disclaimer: Please accept I don’t guarantee the following to be 100% correct but just telling from my own experiences. 


So why self-publish? Firstly you don’t have to hang around waiting for query letters to be rejected. Secondly, you’re completely in control, and thirdly, you don’t have to share royalties.


It’s down to you to do everything. So not only are you a writer, but publisher and marketer.

I chose to go down the indie route after coming back from Swanwick Writers’ Summer School in August 2016. My completed manuscript, House of Grace, had been sat on my PC doing nothing while I worked on my MA in Creative Writing which I started in 2014. I knew little about self-publishing but being among so many inspiring writers who had gone down this route pushed me to make sure that House of Grace was in the Swanwick Writers’ book room in 2017. And it was.

So how do you start?

Firstly don’t think self-publishing is an easy option because it isn’t. You need to make sure your book is edited and formatted properly, and has an eye-catching cover. There are writers who publish their books on Amazon who don’t fit this bill but they give reputable indie-publishers a bad name.

Do your research. What do you need?

  1. A good editor
  2. Formatter
  3. Cover Designer

1. Editor:

Make sure your manuscript is up to scratch. Get an editor – you can’t do this yourself. They’re not cheap but if you are, or have been a creative student, then you may have competent peers happy to edit your work in return for doing theirs.

2: Formatter

The text needs formatting both for eBook version and paperback.

Are you going to do yourself?

There are lots of videos on YouTube showing how to format but make sure it is up to the standard of a traditional book. It is also very time consuming. I chose to employ a formatter. So if you don’t want to do the formatting yourself, find someone that can.

Check Google, and Facebook writing groups, but also ask around for recommendations.

Colin Ward, In as Many Words, completed the formatting for The Coal Miner’s Son.  I was more than happy with his work and intend using his services again. I highly recommend him.


Another alternative for formatting is to buy Vellum formatting software so you can do it yourself with ease. This seems to do everything just by pasting your text into the software, and a guide to uploading your book to the relevant site whether that’s Amazon KDP or Ingram Spark.

The downside about Vellum is it can only be used on a Mac.

I’ve actually just treated myself to an Apple Mac Book Air and my plan is to play around with the software (you can download for free and only pay when ready to produce a book.)

If I get on with Vellum then I’ll purchase it as it will be an investment as it cost me £199 to have House of Grace formatted which was more money to recuperate before profits. There are cheaper formatters but if you opt for one of them do make sure they are up to the job.

Also the good thing about investing in Vellum means it offers the potential to format for other authors.

3. Cover Designer

You need a cover designer. If your cover doesn’t look good then the chances are no one is going to buy it. You can perhaps get away with a bad cover when known and if you are with a traditional publisher but not when self-publishing.

Get networking on writing groups on Facebook and ask for recommendations for a cover designer.

I used Create Imaginations but they are no longer trading but I got a good deal of £99 for paperback and kindle. Looking around at prices now, I see I got a really good deal.

If you Google you’ll find plenty but make sure you get recommendations.

4. ISBN Number

Buy an ISBN number. These can be purchased from Nielsen UK ISBN store in batches of one, ten or more. I opted for ten because the cost wasn’t much different between one and ten. I paid just under £125 including VAT. I see from their website that there has been a price increase. (This is based on self-publishing in the UK – other countries differ.)

You can get a free ISBN number when uploading to Amazon but that means your book can’t go anywhere else.

5. Bringing it all together


So your manuscript is edited – you have your formatter and cover designer. You need to decide what size your book will be. Do you want it in paperback as well as Kindle?

Check out bookstores to see what size your genre is in. Mine is 5” x 8” but more            recently 6” x 9” has become very popular.


Decide on what colour paper will be used for the text. I opted for cream. Most              novels are cream whereas non-fiction and poetry tend to use white.


You need a cover designer. If your cover doesn’t look good then the chances are no one is going to buy it. You can perhaps get away with a bad cover when known and if you are with a traditional publisher but not when self-publishing.

Get networking on writing groups on Facebook and ask for recommendations for a cover designer.

I used Create Imaginations but they are no longer trading but I got a good deal of £99 for paperback and kindle. Looking around at prices now, I see I got a really good deal.

If you Google you’ll find plenty but make sure you get recommendations.

Look at what cover finish you want. Most novels are matt but there are some                around that have used gloss and still look very nice. I opted for matt. Non-fiction        and poetry are almost always gloss.


You need a copyright page. My formatting guy added the copyright page for me (but  you can just check any book for the copyright page to see what to put in) and he          uploaded to Amazon for Kindle and paperback on my behalf. So I haven’t actually      done that yet, I’ll have that pleasure with my next book, but I’m told it is easy and      straightforward.

Since writing this blog I have been successful in uploading my second novel to both KDP and Ingram Spark. It was quite a smooth process and just the question of following their guidelines.


Once uploaded:

On Amazon you can include your book in Expanded Distribution – this means it can get into libraries and Amazon Partners. However, I decided to take mine out of this and uploaded to Ingram Spark instead. This meant my book could now be ordered from any good bookstore and also the bookstores are more likely to stock it if I ask them but is also available on Amazon as POD.

Author copies may be obtained both from Ingram Spark or KDP so you can sell privately at book launches, private sales, and book shows etc. Some authors have independent printers and if you can find a local one that offers a great deal then that’s a better alternative.
Since writing this original guide I arrange for my author copies to be printed from BPUK.

I find the quality from BPUK better than KDP or Ingram Spark and it means I’m able to offer a cheaper price to my reader as KDP or IS aren’t getting their huge cut.


Tax Details

Once uploaded you will have to fill out lots of online tax forms from Amazon. When publishing in the UK and not the US you add your National Insurance number to ensure that you don’t get taxed in the US.


Legal Deposit and British Library

One other thing to consider when you publish a book.

It is a legal requirement to send five copies of any paperback book with an ISBN number to Legal Deposit and one to British Library. They email you with the details of where to send and advise you of the deadline date. This is at your expense.


Publishing Platforms

There are lots of platforms you can upload your book to but I only have experience of Amazon paperback, Kindle, and Ingram Spark, but there are lots more places for eBook versions such as draft2digital, Lulu, Feedaread.

KDP Select

If you only have one book then it’s worth putting it into KDP select – this is for Kindle on Amazon.

Every 90 days you can take up the opportunity of a countdown deal or free promotion.

Personally unless you have more than one book then I don’t think it’s beneficial to do a free promotion but the countdown deals are worth it. So for example if you sell your book for 99p (normally £1.99 plus) then you will still get royalties for 70% but if you are not in select and sell for 99p then you’ll only get 30%.

ALLi – Alliance of Independent Authors

I belong to ALLi – Alliance of independent authors – and the annual fee is well worth the advice and discounts available from them. They provide lists of vetted designers and formatters, and there’s always someone on hand to help with a general query. Their discounts also include a voucher for Ingram Spark set-up fee. There is no set-up fee for KDP.


I also belong to Chindi, a local network of authors who do lots of book shows and also raise money for different charities. Chindi is based in Chichester.



When self-publishing you need to consider marketing. This has to be done whether you are self-published or traditionally published but more so for self-published because there’s only you to sell the book.

You need to network to get your name out there and this isn’t by saying ‘Buy my book,’ but instead interacting on Facebook and Twitter. Particularly Twitter. Keep a blog. Make friends with bloggers – bloggers are an author’s best friend. Get invites to feature on them or do an interview.

Join ‘Book Connectors’ on Facebook – I found lots of information on here and made lots more friends and contacts. Everyone is always ready to help.

Another fabulous Facebook group for readers, authors and bloggers is WriteReadReview. This is one of the most friendly groups I’ve found on Facebook and the founder Anna Maria Shenton is very supportive to authors.

Social Media Course for Writers

I went on a social media course for writers run by Anita Chapman from Neetsmarketing

Anita’s course is well worth her fee. It’s conducted in nice surroundings and includes lunch. She is a friendly, bubbly, inspiring teacher. Not only do you learn about online networking but you also begin networking while you’re there making friends with the other participants.

Within one year of attending Anita’s course in London, I went from less than 100 followers on Twitter to over 4,000.

Making Posters

Another thing to consider is making posters to use for marketing. Canva is the ideal place for this and free unless you opt for the paying package.


Hopefully all this will help when ready to begin self-publishing but if anyone has any questions please feel free to contact me. I can’t promise to know your answers but will do my best to find out if I don’t.

Contact Details:

via blog




10 thoughts on “Guide to Indie Publishing

  1. Suzi Bamblett March 22, 2019 / 2:50 pm

    Thanks so much for posting this Tricia
    It’s really helpful


  2. Angela Petch March 22, 2019 / 4:50 pm

    Really good article. Wow at the increase in your blog followers. Amazing! I met the lady you mention at RNA – another great organisation to belong to. You’ve made me want to join in with one of her courses now!


    • Patricia M Osborne March 22, 2019 / 8:20 pm

      She’s lovely, isn’t she? I don’t think you’d regret it if you signed up. She holds courses in London and in a lovely venue. You get coffee on tap and lunch thrown in too.

      Liked by 1 person

      • Angela Petch March 23, 2019 / 8:55 am

        Can you send details? I might use my ALCS money on that?


      • Patricia M Osborne March 23, 2019 / 10:29 am

        Hi Angela, here’s Anita’s details – also for anyone else interested in Anita’s social media courses for writers.

        Social Media Course for Writers in London, 15 June 2019 at new venue: DoubleTree by Hilton Hotel London-Westminster.

        Find out more about the day, with quotes from former attendees and endorsements from clients on my website:

        Contact Anita via her website or at anitajchapman at gmail dot com to book a place.


      • Patricia M Osborne March 23, 2019 / 5:18 pm

        She normally does one around the January time, Angela. Drop her a line. xx


  3. Jane Dougherty May 26, 2023 / 7:48 pm

    Thanks for the info, Patricia. The cost is prohibitive, so I shall probably be one of the amateurs who does it all herself. Did you have to register your imprint anywhere, or can you just call yourself XYZ Books?

    Liked by 1 person

  4. Patricia M Osborne May 26, 2023 / 8:36 pm

    Are you publishing poetry, Jane? If so then you can probably easily knock up a cover yourself. I didn’t register the imprint anywhere other than on Nielsens so when it is published on any network it automatically goes down as White Wings Books as the publisher.


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